Introduction to Search Engine Optimisation

Who should attend?

If your website plays a key part to your business then this workshop will help you maximise its potential.

Benefits

This jargon-free workshop will equip you with the tools you need to make your site feature more highly in Google and other search engines.

Presenter

Amy Morse is an author and entrepreneur. She is an experienced trainer who has worked in adult learning her whole career, and for the last few years has specialised in working with start-ups and small businesses. Since publishing her first novel in 2013 she’s immersed herself in the digital marketing sector.

Content

Don’t worry if you’re not technical! This course is for business people so techno-babble will be kept to an absolute minimum. The course will cover –

  • How do search engines work?
  • The changing face of Search Engine Optimisation
  • How can you make it work for you?
  • Checklist to boost your website

 

 

Using Social Media

By the end of this seminar you will understand the possibilities of cost-effective content marketing channels and be better at promoting your business.

Who should attend?

Anyone who wants to find out how to make Facebook and Twitter work better for their business and be more organised and strategic about their Social Media marketing.

Benefits

By the end of this seminar you will understand the possibilities of cost-effective content marketing channels and be better at promoting your business. You’ll take away some tools and tips to make it easier to manage.

Presenter

Amy Morse is an author and entrepreneur. She is an experienced trainer who has specialised in working with start-ups and small businesses over the last few years. Since 2013, she has immersed herself in the digital marketing sector.

Course Content

The course will cover:-

  • Building appropriate connections
  • Tips for creating great content
  • Use of a business blog
  • Use of a Twitter profile
  • Use of a Facebook profile
  • Tips and tools to organise your online marketing effectively

Blogging for Business

By the end of this workshop you will understand how blogging can build your personal brand

Who should attend?

Anyone who wants to explore content marketing and blogging in more depth to boost their business.

Benefits

By the end of this workshop you will understand how blogging can build your personal brand, drive traffic to your website, establish your expertise in your sector and build up a knowledge library that will add value to your business. You’ll take away tools, top tips, techniques and topic ideas to make the most of your website content and write your way to success.

Presenter

Amy Morse is an author and entrepreneur. She is an experienced trainer who has specialised in working with start-ups and small businesses over the last few years. Since 2013 she has immersed herself in the digital marketing sector.

Effective Copywriting

Do you want to write copy that grabs people’s attention; that persuades them to visit your website, make a purchase or buy into what you do?

Who should attend

For those who produce brochures, flyers and press releases.

Benefits

Do you want to write copy that grabs people’s attention; that persuades them to visit your website, make a purchase or buy into what you do?

Presenter

Ruth Kapadia an experienced copywriter and trainer with over 10 years experience.

Course Content

This half day workshop is led by experienced copywriter and trainer Ruth Kapadia who will lead you through the process, sharing top tips, practical exercises and her favourite examples of the very best (and worst) copy written.

Promote your Business with PR

This practical introduction to PR will equip you with the essential skills needed to generate valuable publicity in the local, trade and consumer press.

Who should attend

Anyone who wants to learn how to promote their business through the media with free publicity.

Benefits

There are few business boosts quite as powerful or as persuasive as positive media coverage.  This practical introduction to PR will equip you with the essential skills needed to generate valuable publicity in the local, trade and consumer press.  You will also learn how to write engaging and shareable content for social media.

Presenter

The workshop is presented by Paul Mullins, an experienced PR consultant and former business journalist who has worked in the media for more than 20 years.  More recently running regional and national PR campaigns as well as teaching business owners how to promote their business ventures with PR.

Content

  • Create stories about your business
  • Write newsworthy press releases
  • Pitch stories confidently to journalists
  • Write great blogs that get shared
  • Use PR to achieve your business goals

Venue

The Coach House, 2 Upper York Street, Bristol BS2 8QN

 

Sales Foundation

Who should attend? – Anyone who is looking to improve and develop their sales and business development skills.

Who should attend?

Anyone who is looking to improve and develop their sales and business development skills.

Who should not attend?

Anyone who is happy that they currently get all the business they need and don’t want any more customers or more profit!

Benefits

  • Worried you can’t sell in your new business?
  • Afraid you can’t find new clients?
  • Don’t know how to sell?

Don’t worry – come to this sales foundation workshop and learn the selling skills you need.

Presenter

Robert Beach

Course Content

You will be able to:

  • Develop new sales from identifying markets, making initial contact and telemarketing
  • Build a repeatable sales process
  • Demonstrate new sales skills from questioning, relationship building, presenting, negotiating, closing
  • Build,maintain and up and cross sell to existing customers
  • Build a formidable range of business development skills and ideas
  • Identify tools to use in the sales process

Planning for Business Growth

It is so easy to be working hard ‘in’ our business, that we sometimes don’t stop and take time to work ‘on’ our business. This workshop creates some protected time for you to reflect on where you are now with your business, and where you would like to be in future.

Who should attend?

This session is for existing business owners who have aspirations to grow their business.

Benefits

It is so easy to be working hard ‘in’ our business, that we sometimes don’t stop and take time to work ‘on’ our business. This workshop creates some protected time for you to reflect on where you are now with your business, and where you would like to be in future. Then to start to develop a focused strategy to move your business in the right direction.

We will share some simple planning tools that you can use to identify  what needs to change and how, without having to spend hours writing a  traditional business plan.

You will leave with the knowledge and tools to be able to build a business growth strategy and where applicable, to communicate the shape of the plan simply to others.

It is sometimes easier to develop a plan than to actually implement and stick to one, so we discuss methods that may be helpful for keeping yourself on track.

If after attending you feel you would benefit from 121 support with the  onward development of your plan then this can be arranged.

Presenter

Emma Smith – Emma is an experienced trainer and SFEDI accredited business adviser. She has over the last decade worked with business owners from a wide variety of sectors to help them improve their business performance.

Course Content

  • Mapping out your business journey: where you would like to go?
  • What does the business destination look like?
  •  How will you be able to tell whether you’re headed in the right
  • direction?
  • How can you get yourself there?
  • Describing the shape of the planned journey
  • Tracking progress and dealing with change

Improve your Presentation Skills

A sales presentation can make or break a deal. Many people dread giving them, others love making a pitch – although that doesn’t mean they are doing them well.

Who should attend?

All those who want to improve the way they pitch their business to others and to increase their confidence in delivering both formal and informal sales presentations.

Benefits

A sales presentation can make or break a deal. Many people dread giving them, others love making a pitch – although that doesn’t mean they are doing them well. Sales presentations take many forms including standing in front of a prospective customer, to selling your business at a networking event. However you feel about presentations, you can always improve your approach and increase your confidence with some practical tools and simple techniques.

Course Content

  • Identify the characteristics of an effective talk or presentation
  • Know the communication process
  • Consider factors affecting delivery style
  • Know how to build confidence when presenting
  • Prepare and present a well-structured presentation

Essential Customer care

Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business and more revenue.

Who should attend

Anybody who wanted to increase the quality of their customer service.

Benefits

Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business and more revenue. Generally 80% of revenue comes from 20% of repeat customers – where does the effort need to be spent?

Using our Trust Based selling skills we will help you build your customer service into a tool that will help your business thrive, not as a chore that is hard work and unrewarding.

Presenter

Sandra McNeill

Course Content

  • Defining customer care and why it is important
  • Identifying your customers and their needs
  • Meeting expectations and achieving excellence
  • Key communication skills
  • Handling customers who are difficult or indifferent
  • Developing new customer relationships

Improve your Time Management

Developing techniques to use time more effectively not only helps develop a more succesful business but also can create a better work life balance.

Who should attend?

Anyone who wants to learn practical skills to manage their time more effectively.

Benefits

Developing techniques to use time more effectively not only helps develop a more succesful business but also can create a better work life balance.

Course Content

You will be able to:

  • Identify what makes an effective time manager
  • Know effective methods of managing interruptions, paperwork and email
  • Manage and organise your priorities effectively
  • Effective schedule tasks and protect the time
  • Focus on goal-related activities
  • Develop a personal action plan that works for you